Hidden Gems

Although London Fashion Week may display some of the lesser known brands, for me it almost holds more excitement than, say, New York Fashion Week. Okay, you can blame this on my actually being British, but you cannot deny that the amount and range of talent packed into this week is quite gob-smacking!

Take Ashish, for eAshish SS 2014xample, now, the only reason that most people have heard of him is that Marina Diamandis (offof Marina and the Diamonds) has a penchant for wearing his sequin-encrusted clothing. This season was no different in that respect, except he once again broke convention by clashing several different ends of the society spectrum: he had his models walk down the runway, grocery bags in hand, in coca-cola branded vests; he had models in trackies that had Arabic printed on it; to finish off the already jumbled up look he accessorized his models with big, chunky, tribe-like necklaces. Now there’s a mash-up of Britain if I ever saw David Koma SS 2014one!

Now, at the complete other end of this spectrum come those designers like JW Anderson, or David Koma, with their clean, almost clinical approach to the collections, focusing far more on form and structure of clothes, but equally beautiful. And if you look further you will find even more variety: the digital beauty of Preen, the class and sophistication of Emilia Wickstead or the plain craziness of Sophia Webster – all of them riveting and Burberry Prorsum SS 2014gorgeous in their own way.

Don’t get me wrong, I (as everyone else out there!) absolutely adore the collections by the Topshop Uniques, the Burberrys and the Paul Smiths out there – they are both brilliant and genius, but this season I’m getting a sneaky suspicion that those that aren’t quite as famous might be getting an opportunity to show off to the world – and I can’t wait!!!


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4 thoughts on “Hidden Gems

  1. Emilia Wickstead’s show was probably my favorite this FW. Strong cuts and shapes, but still wearable. Modern, but feminine.
    The indisputable advantage of watching FW only via Internet is that I can watch all the shows and dedicate as much time to the interesting looks as I want, which means I can pay a lot of attention to my favorite designers.

    • Wickstead really does have a great talent in all things feminine!
      I quite agree – not that I’d ever refuse an offer to go – but there is something nice about just flicking through all the pictures and the occasional video of your favourite designers :-)

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